And I also discussed with them about being a Bluesign System partner. Bluesign system is basically someone a brand can partner up with to secure that their production is as sustainable as possible. Bluesign partner with a lot of brands such as Adidas, G Star-Raw, Helly Hansen etc. They also partner up with manufacturers and chemical suppliers. We all agreed that this would be a good idea and would be a good long term partnership.
Other things I brought up was that the muse of my consumer profile. Which was Jack Harries from Jacksgap.com. I told him that I thought of his as an endorsement for our brand, because he is someone I think of when I think of "a young professional", he's also passionate about storytelling, travel, environment and sustainability; which I thought went with our brand very well.
We also talked about third party promotion, such as editorials in magazine. And we all agreed on that we wanted to go for a more lifestyle and travel magazine feel, something more clean, humble and rustic. The brands we were thinking were Cereal Magazine and Brygg magazine.
After doing some research, I thought magazines such as Hayo magazine and Sidetracked magazine would be good to collaborate with.