After her talk, we filled out our Niche oppurtunity sheet. We developed our brand and product more, what's our weaknesses and strengths, what separates us from other brands and so on.
One of our weaknesses were actually, what we spoke about was: How are we going to source our fabric? We wanted to use recycled plastic for our raincoat, because we thought it kind of went hand in hand together, with plastic being water resistant. We have a strong ethics about sustainability and environment. So the first thing we thought was: How is the process of recycling plastic into fabric? Is it eco-friendy? How much energy is required?